Circulation and Coverage

“sb“ is published in English and German and appears six times per year in 156 countries of the world.

The print run extends to 3,300 copies and is backed up by our online resources: databases, newsletter, directory of trades, interviews …

According to the Reader Survey, each printed issue of “sb“ is read by an average of 3.5 readers. The total number of readers is around 11,500 – added by 23,000 readers of “sb” online.


Distribution of the English print run:

Total print run
1,200 copies


Distribution of the German print run:

Total print run
2,100 copies