Circulation and Coverage

“sb“ is published in English and German and appears six times per year in 156 countries of the world.

According to the 2014 Reader Survey, each printed issue of “sb“ is read by an average of 3.5 readers. This means that the total number of readers is around 26,900 – 9,600 in print and 17,300 online.

The biggest reader groups of the English issue are:

 

Distribution of the English print run:

Total print run
1,200 copies

Actual number of distributed copies
1,080 copies

Sold copies
370 copies

Complimentary copies 
710 copies

Remainders, archive and voucher copies
120 copies

Reach (readers per issue)
3,780 readers (print)
7,400 readers (online)

 

 

German issue:

“sb“ appears regularly every two months (6 issues per year). In 2016, “sb“ will be appearing in what is its 50th year!

The print run extends to 3,000 copies and is backed up by our online resources: databases, newsletter, directory of trades, interviews …

The biggest reader groups of the German issue are:

 

Distribution of the German print run:

Total print run
1,800 copies

Actual number of distributed copies
1,660 copies

Sold copies
630 copies

Complimentary copies 
1,030 copies

Remainders, archive and voucher copies
140 copies

Reach (readers per issue)
5,810 readers (print)
9,900 readers (online)